Beauty Trends for 2020 and Beyond

Beauty Trends for 2020

Beauty Trends for 2020 and Beyond. Beauty trends are always changing. From the rise of sustainable and ethical consumption to newest technological advancements – here are some beauty trends that you’ll see in 2020 and the next years of this decade.

Skin Deep

More and more beauty brands are prioritizing the skin, and makeup artists are obsessed with a luminous look. The result? Expect to see dewy, glowing skin staying for the next few years. People want flawless and radiant skin, hydrated and well-nourished. This means beauty products will also focus on the skin. Experts predict that multipurpose balms for face and body will be all the rage.

Beauty Trends for 2020
Beauty Trends for 2020

Going Green

With the environmental problems our world is facing, there is more and more awareness toward protecting nature. More and more brands are also following this trend.

Cruelty free beauty products are becoming popular. There is also a greater demand for halal beauty brands which is not only cruelty free but also contains zero animal products or alcohol.

Beauty products are also replacing natural products with safe synthetic nature-identical ingredients. This is to protect the environment.

Beauty Trends for 2020
Beauty Trends for 2020

Conscious Consumption

Beauty enthusiasts are gaining awareness of the dangers of overconsumption. As a result, we will see a rise in conscious consumption. Makeup brands such as L’Oréal and Lush are going with eco-friendly, reusable packaging or even doing away with packaging at all. You can also expect beauty brands to drastically reduce their water consumption – a trend called “waterless beauty”.


Urgent environmental concerns has pushed recycling to the next level: upcycling. Upcycling is about repurposing items to avoid throwing them away. Beauty brand Caglia has launched skincare products in UV-protected glass jars and bottles. When you run out of their products, you can use the containers as a vase, a succulent pot, a storage place, and many more.

Microbiome Skincare

Skincare experts say that it’s important to feed the good bacteria in our skin. It explains the increasing popularity of microbiome skincare. This type of skincare aims to balance the good bacteria in your skin. Microbiome is made up of good bacteria and fungi that can keep your skin healthy. It’s said to keep your face youthful, glowing, and hydrated, as well a, ensure that your other skincare products are more effective – all in one.

Sun Protection

Given the current environmental problems, we can expect even worse levels of UV radiation. No wonder beauty products are boosting their SPF protection.

With technological developments, we can expect more innovations in suncare very soon. We will see sunblocks that are invisible on darker skin tones as well as reef-safe SPF products. Formulas to create sunscreen that blocks out the dangers of UV radiation while still allowing vitamin D productions are also being produced and tested.

Hyper-personalized Products

More and more brands are creating skincare and make-up that are designed to meet your personal needs. For example, HiMirror analyzes your photo to recommend the right products for your skin condition. There will even be brands that recommend a bespoke beauty routine for you!